Embedded Files
This branded content piece turns a can of coffee into a creative catalyst | shot, designed, and animated by Hue Contnt for coworking professionals and makers.
Objective
Objective
Cape Coast Coffee wanted to create a product-driven video campaign that speaks to creatives in coworking spaces, people who are often overwhelmed, under-caffeinated, and striving to stay inspired. The challenge? Capture that emotional arc in just 30 seconds.
Our Approach
Our Approach
We developed a cinematic micro-storyline of a burned-out designer regaining momentum through a single sip. Blending live-action footage with AI-enhanced stills, graphic motion, and stylized color treatment, we delivered an ad that captures the transformation from mental fog to focused flow.
Production Highlights
AI-enhanced still photography to simulate motion and burnout/flow states
Custom art direction for each scene (burnout, breakthrough, brand moment)
Use of Cape Coast’s visual identity and color palette
Brand-accurate product can placed across storytelling beats
Storyboarded sequence: “Burnout → Sip → Flow → CTA”
Need A Project Like This?
Need A Project Like This?
If you’re a brand looking to turn your ideas into a story | We’d love to help.
If you’re a brand looking to turn your ideas into a story | We’d love to help.
Client: Cape Coast Coffee Co.
Service: Creative Direction, Video Production, AI-enhanced Visuals, Brand Storytelling
Role: Hue Contnt (Jay Henry — Creative Director) + ( Howie Griffin II | Director + Director of Photography )
Page updated
Google Sites
Report abuse